Here you will find the market reports for all of our events over the last few months, including footfalls and spending tendencies. Overall positives and even negatives about each market are documented for all you stallholders wanting to make an informed decision about any bookings you make. We like to ensure these reports are as honest as possible, we'd much rather adopt this method than sugar coat everything and falsely advertise how incredible a market was if for whatever reason it wasn't. We endeavour to provide the best service possible and these reports should help show how each venue differs whether its easier to unload or the spending is better per customer walking in.
Salisbury Guildhall - 24th June
There is no denying that this was a very difficult event to run. The market square had a huge ferris wheel taking up its entirety, leaving a narrow walkway in fonrt of the hall. Last year, we coincided with the wheel on a gorgeous day in the school holidays and the footfall was great, the wheel was packed and the atmosphere resonated through Salisbury. On this occasion however we saw a very different response, the wheel was nearly empty throughout most of the day highlighting the lack of people in the city centre. With such a lack of footfall in the area it meant creating an atmospher was almost impossible.
The morning saw the slowest footfall of the day but stallholders said this was the busiest time inside the hall. It goes to show that the amount of time a customer spends inside is a huge factor in terms of atmosphere and sales. The afternoon saw greater numbers walk through the door but as most customers seemed to walk in the straight out it felt a lot quieter than the numbers suggested. Salisbury was quiet overall and the wheel made darwing customers in very difficult, we adopted a number of different tactics ranging from shouting to pushing them in to arrow spinning on roller blades and nothing seemed to work. Further investigation to the reasoning behind the low footfall of 640 we found that the many coach trips that tend to make up at least 50% of our attendance dont start runing again until a week later than anticipated. The dozens of coaches brings several hundred tourists to the city and help build a brilliant vibe with them into the hall and this was noticably absent. Unfortunately the half of the expected footfall that we were missing are the ones who usually spend the most cash which meant that sales were tough. many still made the £100 mark but we did have quite a few stallholders struggle to cover costs. Despite such a difficult day we are confident that our next event here will see a dramatic increase in footfall and the sales to match!
To end on a positive note, one particular success story was the popularity of clocks, many customers seemd to buy them in multiples so each transaction was a good one! A great day for a great product.
Lymington Masonic Hall - 17th June
With the recent weather being so nice we were certainly looking forward to visiting Lymington for the day, then sun always brings plenty of tourists to the centre of town! Set ran rather smotthly, even with one or tow stallholders running slightly late due to heavier traffic heading into the New Forset. With such a superb array of products the hall look brilliant and had such a warm inviting atmosphere, perfect conditions for generating sales.
Footfall was good, not incredible but good. It seemed that it was potentially too hot for the dogs as we saw fewer wandering the highstreet throughout the day. We had a good steady flow throughout the day and each customer seemed to spend a good period of time in the hall thus enhacning the atmosphere and giving the market a real busy feel. Overall we acheived 723 customers through the door but it felt like more!
Spending was a lot better than anticipated, with the incredible weatehr outside a few stallholders were slightly worried about what the day would bring and they certainly finished the day pleasantly surprised. A handful of stallholders finished around £300 mark with a couple exceeding that. The majority easily passed 3 figures and as far as we are aware not a single stallholder didnt cover costs!
A great day overall in Lymington.
Henley Town Hall - 17th June
This was by far the hottest day of the year so far with temperatures soaring into the 30’s. Upon arrival at Henley we found that there was an outside market on in Henley, these have always produced good footfalls in the past. There was also a ladies regatta taking place on the Thames in Henley and this drew crowds towards the bottom of the High Street rather than towards ourselves. The outside market all reported very poor sales with figures way down on the day before. At times, despite the market there was hardly a person on the High Street. Garden parties, Bar B Qs, a regatta, all seemed to take the public away … and who can blame them on such a glorious day.. By working hard in the amazing heat, we did however manage to attract exactly 700 customers into the market.
Stallholders reported many customers seeming to be in a daze almost like zombies. Stallholders would try to engage in conversations and were simply being ignored.. Sales were certainly half what they should have been for such a footfall. However one stall holder managed to sell over £260 of stock and several others £150+. Most stallholders seemed to have covered table costs with the exception of a few. All stallholders however reported enjoying the day and there certainly was once again a good atmosphere in this delightful hall, which by the way, remained remarkably cool despite soaring temperatures.
Cranleigh Village Hall - 10th June
With not a cloud in the sky the day started smoothly, set up was lovely and effecient and the hall looked really good! We had a number of regulars booked in but some new stallholders which is always great to see. As always in Cranleigh the morning is best for footfall, we drove them in despite the quiet high street and numbers were fairly average. As the day progresses we usually see the footfall slow down a little and unfortunately this happened slightyl earlier than expected. Overall we acheived 322 customers through the doors which is still a respectable score for this Surrey venue when the spending can be so good! The last half an hour saw the best sales as we tend to anticipate. A handful of stallholders broke the £200 threshold with more breaking past £100, proving that Cranleigh is all about quality over quantity when it comes to customers!
Marlborough Town Hall - 10th June
The day started really bright and sunny. The High Street was full of tourists from many parts of the UK stopping off at Marlborough as part of their tours. Unfortunately 2 removal vans parked on the double yellow lines in front of the building making access to the hall difficult for many potential customers, especially as they were blocking a dropped kerb. There were no traffic wardens around all day so we had to contend with their illegal parking. At about 12.30pm, the skies clouded over and it became cold leaving many members of the public looking for somewhere warm to go ….. our market being an obvious place to visit. By the end of the day we had managed to entice 604 customers into the Town Hall, our best footfall at Marlborough so far this year.
We had many of our regular Marlborough stallholders with us and we only had one spare space left to fill. There were some really interesting stalls today with some fascinating products. Newer stallholders were made to feel very much at home by many of our regulars and said that they had learnt a lot. There was a great atmosphere in the market all day. However despite a good footfall, spending was poor for Marlborough, all but 2 stalls covered their costs. The maximum sales were only about £150, with average sales being around £80-£100….. disappointing considering the good footfall. All stallholders did however enjoy the day with some good new friendships and contacts being made.
Guildford Guildhall - 3rd June
The beginnning of the week showed a dismal forecast with grey skies and rain due to fall throughout the day. Fortunately this was far from the case, the sun was shining and really did feel like summer in our favourite Surrey venue. Set up was effecient and the halls looked good, we had a number of differnet stalls to those we'd usually see in Guildford and it was lovely to see how good each stall looked. The first hour was a fairly standard start to the market, slightly slow but showing good promise. Unfortauntely the gorgeous weather didn't seem to attract too many people into the heart of Guildford as the day didnt pick up as much as we would expect to see here, however continual hardwork manage to encourage 712 customers through the door.
Spending was below average on this occasion, the customers that did enter were more browsers than shoppers. This was very apparent on the high street, usually we'd see hoards of people laden with shopping bags but this was not case this time, perhaps the upcoming general election was keeping people a little more wary of their expenditure. One fo the highlights of the market was an item of jewellery being sold to a lady who attended the event with the intention of spending once she saw an advert we had placed on Facebook! AS we try to increase our online presence this small milestone was a great boost to know the effort we put in to social media pays off.
Salisbury Guildhall - 27th May
Day started with thick and drizzle. It started slowly but by 11.30 every tourist in Southern England seemed to be shopping in Salisbury. The sudden change in weather brought them all in to the town. The team had a large group of studentsworking with them and they proved a great benefit in helping in stall holders. By working hard a total of 1473 custmers came into the market.
There was some good spending at points during the day. A lot of stallholders achieved the £200 and we are only aware of one who didnt achieve their stall fees. The best seller was a jeweller who achieved over £400. The public were very selective with many browsers. It took the huge footfall to achieve the reasonable sales. To be honest it was a classic Bank Holiday market.
Thame 13th May
The weather was a little damp at first but this soon cleared to give a cloudy but dry day. There were people shopping in Thame but they simply had no interest in coming into the market. No matter what we did, we could not entice as many as usual into the building. The people of Thame are usually very friendly and welcoming, but unfortunately today they seemed to have other things on their mind. Unfortunately the situation was made more difficult by a group of political activists campaigning for the Conservative party in a very forceful manner right outside the door. Many potential customers, upon seeing them crossed the road. Thankfully with a little polite diplomacy they did move on to a spot further from the town hall entrance. By working hard we did manage to attract 441 customers into the market.
The stalls looked possibly the most professional we have ever seen and there was a really classy feel to the market. The displays were bright, attractive and really eye catching and it was possibly this excellent environment which led to some good sales despite the poor footfall. One stallholder sold almost £400, with several others making £150+. The average sales were about the £100 mark, which was good for the footfall. We met one set of customers who spent between them almost £300. As usual it was the last hour at Thame where most of the sales were made and most money spent. There were some disappointed stallholders, but we simply did our best and received several congratulations for our hard work all day.
Chippenham Town Hall - 6th May
It was a cloudy day, though the sun did break through at times. The High Street was crowded all day, with a huge number of people in Chippenham throughout the day. This venue really does have great potential and is far superior to other venues used at Chippenham. With marketing flags outside the building and a lot of different forms of advertising inside the building to guide customers to the market, we managed to create a very good footfall for this time of year of 850 customers. We do realise that far more than 850 people went into the building to use its other facilities such as coach booking, so this figure is probably an under quoted number.
The room we use is a really attractive room with a really high class atmosphere which sets off some of the quality products our traders had on sale. One stallholder remarked on the number of people aged 40 – 60 entering the building being greater than normal. The people of Chippenham were very friendly and many excellent contacts were made and lengthy conversations had, which is why stallholders who are looking for future events and parties, Chippenham worked so well. West Country Wildlife had a very good day as did a stall selling knitwear and babywear. One jeweller sold several large pieces which made her day very successful indeed. On the whole though, spending was not as good as expected, but it was certainly those stallholders who engaged fully with the public and got into good conversations which did the best. As usual, the afternoon performed far better than the morning, one stallholder making all of her sales after 1pm.
A good start to the year at a venue with great potential.
Guildford Guildhall - 6th May
Deserted high street made for a tough day for all!
As per usual the set up ran very smoothly, everyone had arrived and unloaded by 9:05 meaning we could relax into what looked like a promising day ahead. We had a number of regular stallholders with us for this event plus a handful of new ones giving a friendly and inviting atmosphere. The first open hour of this event always starts fairly slow, almost as though Guildford doesn't wake up until 1030/11am. Today was much the same except perhaps slightly quieter and much to our disappointment the day didn't pick up too much. Even with glorious sunshine the high street lacked its usual bustle and the abscence of any buskers throughout the day certainly did the atosphere no favours.
We had to work particularly hard to draw the crowd that we did and overall were quite pleased to acheive the final footfall considering how low our expectations were after such a slow morning. We managed a lower than average 791 through the door which we are almost certain is a bit of a one off! It would seem a lot of stallholders had to work equally hard to generate sales as customers were reluctant to reach into their pockets. There was no real pattern for spending, one of the artists manged £200+ but another struggled to cover table costs! We heard a similar story with some of the jewellers which was unusual to say the least! Mostly stallholders didnt have a bad day, upstairs seemed slightly better off on this occasion too. We are confident however that Guildford will be back to top form next month as we head swiftly towards the summer.
Salisbury Guildhall - 29th April
A slow start makes us worried....but we needn't have been
What was meant to be a warm dry day started off wet and we were worried. There is nothing like rain to both reduce the number of customers and stop the spending. What made it worse was that this rain was not forecast anywhere, yet it still occurred. Footfall in the 1st hour was possibly the worst we had ever known at Salisbury, just breaking the 100 customer barrier. At times the square was empty. Stallholders were blaming it on the Cuckoo fair nearby or on the bank holiday weekend, but we believe it was the weather. By 11.30 however the public seemed to swarm into Salisbury once again and the delayed start gave way to an excellent footfall. By 4.00pm we had managed to attract 1207 customers into the market, a good total at this time of the year. Although there locals may have been away for the weekend, there were still plenty of tourists to make the day a good one.
Many of our stallholders were regulars, though it was also good to welcome a few newcomers to our markets and indeed to the whole business. New stallholders are always welcomed and it was good to hear several being given excellent tips by our more experienced sellers. It was certainly a very friendly market and there was a good atmosphere throughout the day. We are aware of 5+ stallholders making £200+, 2 making more than £300 and one achieving £400 (a jeweller), a good total at this stage of the season. The average made by stallholders seems to have been around the £100 mark, though we are aware of 2 who didn’t make their table money. The public were very faddy today and there were some very near misses with large sales which our stallholders simply couldn’t close unfortunately. Overall though this was a good market for the time of year and showed the potential of this very good location.
Lymington Masonic Hall - 22nd April
A great footfall in the heart of the New Forest
We were thoroughly looking forward to the first event of the year in Lymington, with the promise of sunshine we knew we'd be in for a food day. As always the set up ran incredinly smoothly, unloading and parking on the doorstep makes this event one of the easiest to run by some margin. Everyone was in and set up in no time allowing us to chat and get to know our stallholders a little better. The hall looked superb, a great range of stalls and products combined with some excellent display techniques those who entered the market were in for a real treat.
As the sun slowly started to come out so did the customers. We had no trouble encouraging them to enter and achieved a good constant flow throughout the day. Overall a total of 1115 customers entered the market which is an excellent start to the year in this fantastic venue. The afternoon brought some good spenders and a lot of interest in products which will have hopefully led to some follow up sales. A very good day overall.
Cranleigh Village Hall - 22nd April
A moderate footfall but some good spending in the afternoon before
This was a classic Cranleigh market in many ways. The weather started off cool and breezy but in the afternoon turned to warm sunny intervals. There were as usual plenty of people around in Cranleigh in the morning, but not all wanted to come into the market. Those who did had some great things to say about the quality of the products but as is often the case, simply did not spend. By 1pm we had managed to attract 250 customers into the market. The afternoon at Cranleigh is notoriously slow though spending increases a lot. However by working very hard and usual some interesting tactics, the Mynt team continued to attract customers into the market all afternoon, leading to some really good sales. By 4.00pm we had managed a footfall of 439 customers, very satisfactory for Cranleigh where the spending per person is usually good.
The stalls at Cranleigh looked really high quality today and this was reflected in the comments from customers. At the end of the day we are aware of 6 stallholders with sales of £150+ and 2 with sales of £200+. There were also very good quality leads for many of the stallholders who did not sell a great deal. Skin care products and art work seemed to go down especially well today though children’s clothes and shabby chic items also seemed to sell well. For a change, jewellery did not feature well, but this may be due to this market being the end of the Easter season. It was also good to see several stallholders offering amazing free samples including chocolate (delicious), wine, and Turkish delight.
Winchester Guildhall - 15th April
A good footfall for a quiet day with mixed spending
Winchester always seems to run particularly smoothly, stallholders arrived at nicely timed intervals meaning we could offer a lot of help with unloading. Once set up the hall had a warm inviting atmosphere which was perfect in contrast to the lower temperatures outside. Unfortunately the high streets were quiet, it seemed fewer than usual coach parties arrived throughout the day and the park and ride wasn't quite so packed. Perhaps the Easter weekend was drawing everyone to the local DIY stores for a more productive few days? Despite such low passing trade we manage to draw 941 customers through the door. Those who entered in the morning could only be described as browsers at a push, sales for the first couple of hours were not great! The afternoon brought a better quality of customer however, with a handful of people returning from earlier in the day! Sales increased dramatically in the last couple of hours which turned bad days into good ones and good days into great ones. Most stallholders finished slightly lower than they'd have liked overall but no one was too dissatisified.
Henley Town Hall - 15th April
The day before Easter brings a good footfall
You never know what will happen with the Easter weekend, stallholders always hope it will be a good one, but it doesn’t always deliver. We were concerned when the town centre appeared so quiet and empty of people. It was obvious that many locals had taken the chance to go away for Easter, possibly based on the warmth of the previous weekend. The team worked very hard but after an hour had only managed a footfall of 67. We were worried, but needn’t have been as the footfall picked up dramatically after this initial hour. Despite quiet streets we managed to achieve a footfall of 936, a good footfall for Henley and far more than we anticipated. In the last hour we still managed to attract 200+ customers into the market…. They just kept coming.
What was noticeable today was the quality of the stalls. The stalls looked very professional and many had really gained an impressive height. We had many regular Henley stallholders as well as at least 3 new stallholders trying us for the first time, and it was actually one of the new stallholders who achieved the best sales. Customers really were browsing today and spending was not good for the footfall achieved. However we know of only 2 stallholders who did not surpass their stall fees. 5 stall holders made £150+ with one stall holder hitting the £300 mark on her first event with us. Most stallholders seemed to take £100+, which was encouraging. As usual, the last hour was the best and spending seemed to be more fluid. Many stallholders however remarked on the friendliness of the event and the positive atmosphere throughout. There was a real buzz at all times. A good start to our year of events at Henley.
Thame Town Hall - 8th April
The first of our truly warm days for 2017. Not a cloud in the sky all day. The town was thronging with people in the morning all out shopping early. We achieved over 130 customers in the 1st hour, a record for Thame. And they kept coming until 1.00pm at which point it died. We have never seen vacant parking spaces in front of the hall until this point. It was clear that there were BBQs everywhere and the pub gardens were full. As for the High Street, it was almost empty at times. However by continually working we did manage to achieve a footfall of 563, quite respectable for Thame.
We had many of our established traders at Thame today as well as quite a few new traders who had not used Mynt Image before. There was a great atmosphere in the hall throughout the day and every stall holder we spoke to admitted to have thoroughly enjoyed the day. We are only aware of one stallholder who didn’t make their stall fee. 5 stall holders made around £150 whilst the most successful stall holder did £500+ selling household items. The last ½ hour, as has often been the case, was the least well attended though the time most people spent the best.
Marlborough Town Hall - 8th April
The drive into Marlborough certainly had a feel of a summers day ahead, a cool start but clear skies looked incredibly promising for gorgeous weather. Despite the slightly awkward parking to unload set up was very fast and efficient, most having arrived and ready to go well ahead of time! Unfortunately we had one or two no shows which is always a shame but we of course made good use of the space with neighbouring stalls spreading beautifully. The hall, as always, looked lovely with a brilliant array of stalls on offer, a real treat for the customers who were to come in.
With the sun beating down on the High Street it seemed customers were few and far between, many of the little passing traffic however did enter the event which we couldn't be happier with. As there were so few people in Marlborugh though we only acheived a total footfall of 460, lower than expected at this time of the year but still a good acheivement based on how quiet the town was. Not only was it difficult to draw in the crowds it was also difficult for stallholders too, many customers seemed to walk round without spending. Unlike most events, spending seemed better in the morning than the afternoon, very seldom do we see this happen across the board! Overall it was a bit of a mixed bag, some stallholders did well and some only just covered costs. We obvioulsy don't like to complain about such beautiful weather but the glorious sunshine certainly did trade no favours at this event.
Guildford Guildhall - 1st April
With the promise of April showers throughout the day we started off a little tentatively with extra layers and waterproofs at the ready! Fortunately as we arrived in Guildford the sun was shining and the skies were blue. Set up ran as smoothly as ever, stallholders at this stunning venue seemed to set up and get on with selling seamlessly throughout the morning which is partially due to having such a lovely group of regulars. With a few clouds looming it looked as though the weather was going to turn but that couldn't have been further from the truth! The sunnier than anticipated morning was great for us working outside but not so great for the footfall. It was hard work drawing the customers in, very hard work indeed leading to a slighlty lower than hoped footfall of 927.
Spending was fairly good overall, the morning slower for most. A number of stallholders enjoyed repeat business with one lady having come back for her 5th time to purchase another present! We saw several stallholders exceed the £200 mark but there were no real notably high sales of the day. A good start to April.
Salisbury Guildhall - 25th March
Not only was this our first market at Salisbury for 2017, but it was also the sunniest day we have had for several weeks. There was a real positive buzz to the city, though it was certainly not crowded. There were plenty of coach parties around, which is always good to see, though a lack of foreign tourists as yet. People did seem very willing to come into the market, and there was a steady stream of customers all day, which is unusual for Salisbury as it can become slow in the late afternoon …. But not today. By constantly working hard, as well as having fun, the Mynt Image team managed to attract 1302 customers into the event, a very respectable figure indeed and far above anticipated at this time of year.
Many of the customers were spending well too, though spending didn’t seem to start until 11.00am. As usual the last hour was the best for most stallholders, this is something of a pattern for our 2016/2017 markets. We are aware of 7 stallholders who made £200+ and 5 who exceeded £300. Some jewellery sold well, as did some glassware. One of our artists also did particularly well, though others didn’t do so well. We are only aware of 3 stallholders who didn’t make their stall money. Although there were several large items sold, the items which sold best were the cheaper items, many stallholders selling a multitude of £5.00 - £10.00 items.
This was a good start to the year for Salisbury and surpassed what normally occurs at this time in the season. There was also an excellent atmosphere in the hall, possibly because there simply wasn’t a lull in customers at any time during the day.
Thame Town Hall - 18th March
A classic early season market at Thame
The weather was cold and there was a strong wind all day, making it very unpleasant for any potential customers on the streets. People were in a hurry to get anywhere to escape the conditions. We also found that such conditions do not encourage spending, a day with blue skies being much better as everyone seems to be happier. It was tough working outside, but by the end of the day, the Mynt Image team had managed to attract a very respectable 574 customers into the market, just a few short of the expected number.
There were periods of good spending, yet again the afternoon, especially the last hour, being the best period of sales for most stallholders. We are aware of at least one stallholder selling more than £200 with many selling £100+ . We are only aware of 2 stallholders who did not make their money back from their investment. There is always a lovely atmosphere in this market and this was true once again at Thame in March, with a real buzz throughout the entire duration of the market. No one seemed unhappy at the end of the market. A Stallholder selling statues and another selling his own books, seemed to do the best, though there were some other good sales from many stallholders.
Marlborough Town Hall - 11th March
With the promise of sunshine we were looking forward to our first event of the season in Marlborough as generally speaking this venue performs really well at this time of the year. Set up ran smoothly and the hall looked lovely with some very attractive stalls! As we opened our doors the high street was very quiet, the first hour saw only a handful of customers. Fortunately is started to pick up as the day progressed but never seemed to fully take off, one or two busier flurries were great but happened few and far between. A disappointing final footfall of only 432 was far lower than we'd have hoped but given how quiet the town was we definitely can't complain!
Spending was mixed for most, the majority of sales were really good with only few stallholders just about breaking even. There was no real pattern or particular product that was more succesful, those who were selling most actively of course performed the best.
Guildford Guildhall - 4th March
With the forecast looking very wet in the days building up to our first event of the year we were very cautious that it may be a washout! Fortunately the weathermen were far from correct when we enjoyed a nice and dry start to the day, the sun even showed its face a few times. The set up ran very smoothly, stallholders arrived with plenty of time for a simple and effecient set up. Many of those with us hadn't exhibited since Christmas so we were very pleased with how easily everyone seemed to manage despite being a little rusty! As 10am approached the high street was fairly quiet as per usual for this time of the year however we couldnt be more pleased with how consistent the flow of customers was that entered the market. We had a number of flurries throughout the day but never really a slow period which was of course a very satisfying way to start the year after a couple of months off! Working hard to drive the customers through the door the team managed to set the bar high with a footfall of 1261!
In terms of spending, the morning was slower than than the afternoon. A handful of stallholders commented that much of the initial traffic were just browsing whereas they seemed to spend in the afternoon. Whether it was coincidence or not it was noted that the average age of those entering the event seemed to drop as the hours passed, perhaps it was younger people spending for mothers day? Several stallholders broke the £500 barrier with a handful more breaking £300. Overall spending was very good, certainly better than anticipated for most! Jewellers stole the spotlight as usual with spending but artists followed close behind. We couldn't have really had a better start to the year, maybe we've got a great few months ahead of us with people loosening the belts a little and spending more!
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