Market Reports

Here you will find the market reports for all of our events over the last few months, including footfalls and spending tendencies. Overall positives and even negatives about each market are documented for all you stallholders wanting to make an informed decision about any bookings you make. We like to ensure these reports are as honest as possible, we'd much rather adopt this method than sugar coat everything and falsely advertise how incredible a market was if for whatever reason it wasn't. We endeavour to provide the best service possible and these reports should help show how each venue differs whether its easier to unload or the spending is better per customer walking in.

Guidlford Guildhall - 16th March

A huge footfall creates some very good sales for many.

The day started bright and sunny and there was little chance of any rain, though it was certainly colder than it had been lately. The M25 was closed for the first time in history and we knew that this would have n impact on the n umber of people in Guildford ….and we were correct. The first hour at Guildford is the crucial one and always the hardest one to get customers into the event as they seem to have other things on their mind. Guildford is always slow to start but we knew this and still managed to attract 100 customers into the event before 11am …and then the streets started to fill with potential customers. At times it seemed as if there were more people in Guildford in March then there were at Christmas, the High Street was bustling. It remained this way until almost 5pm when we closed, something we rarely see. It was clear that local people were avoiding the traffic chaos and staying to shop local for a change. By the end of the day we achieved a historic 1407 footfall, a high standard to set even for Guildford

We have created a more open entrance to the Guildhall, something we tried just before Christmas and this has had a good effect on footfall we can clearly state now. The entrance is less cluttered and less dark, making it more attractive to enter. We also had our cardboard cut outs of 2 famous personalities on the doors today and these provide the back drop for a large amount of photographs. We aim to keep this lighter looking entrance now because it is certainly proving popular with customers. Setting up at Guildford is thankfully never difficult, with the road not becoming pedestrianised until 9am. This allows most stallholders plenty of time to get their stalls set up without rushing. It was at the end of the day that we experienced some difficulties which marred an excellent event with the firm hired by Surrey County Council failing to open the barriers at 6am and causing gridlock within the city which affected most of the central roads and caused great frustration. This is something we aim to solve before the next event

With such a large footfall we knew that sales would be good today and we were right. At least 2 stallholders sold in excess of £550, interestingly the same figure one had achieved the previous March at Guildford. Most stallholders reported sales between £200 and £350 both upstairs and downstairs, most stallholders hitting their own targets they had set. One stallholder reported selling more today than they had just before Christmas, There was a good mix of stallholders too with several newbies to us including a tea seller doing very well and having a great first event with Mynt Image as well as being well supported by a neighbouring stallholder.  Not all sales can be exceptional and even with such a huge March footfall, one stallholder failed to meet the stall costs which was somewhat surprising.

The bar has been set for future Guildford events in 2024 and it is a high one.

Salisbury Guildhall - 16th March

Brilliant footfall to kick start the year in Salisbury

With the mildest start to the week and the promise of sunshine we felt we were in for a good day. Set up ran smoothly overall, lots of newer faces to theis exceptional venue made it a little more hectic to get going as if you're unfamiliar with the area it can be a little confusing on the on the one way system. Once stall holders arrived though we helped get them in swiftly and the marvellous guidhall transformed quickly into quite the display. Products disaplyed in various ways helped create an immersive experience for customers and once they started flowing they seemed to really engage.

The footfall started slow but gained momentum by around 1030 and dist stop for a couple of hours. The atmosphere was fantastic, lots of really interested and engaging customers made for an enjoyable day, many stallholders even commented on how quickly the event seemed to pass. The numbers stayed steady until mid afternoon where they slowly dwindled to a light trickle for the last half an hour. Overall we achieved 1127 customers through the door (plus many beautiful dogs) so could not be  happier with such a bold start to the season here.

Spending was relatively mixed, a couple of stallholders around the £300 mark were the most successful of the day and it seemed that a lot sat in the £150-£250 bracket. A handful struggled covering costs but there seemed to be the promise of either repeat business or commisions which can always turn any day into a great one. There was no real stand out stall today sales wise but the number of positive conversations gives us great hope for those that return to this venue will reap the rewards from this event. Although we'd have liked a little more cash in the pockets for our stallholders today we're pretty happy overall especially for this time of the year, and knowing the potential aftermarkets sales we certainly cant complain, Roll on April in Salisbury

Lymington Masonic Hall - 16th March

A great footfall but frustrating sales

The day started off bright and even sunny at times. Rain was forecast for the afternoon and by the amount of people on the streets of Lymington in the morning, it was clear that the public had decided to shop in the morning to miss the forecast rain. Customers started to flow into the event right from the start, with our 2 staff members working the town as no other organisations do. After 2 hours, over 500 customers had been attracted into the event with our workers having to limit entry at times to stop overcrowding. Unfortunately with the promise of rain, which never came, the streets emptied in the afternoon and it became hard to find any local members of the public to invite into the event. The final footfall was 1096, very high for March at this venue when the tourists haven’t yet arrived.

The event at Lymington offers free parking for many stallholders, making it an easy location for most stallholders to use. Few steps into the building make it easy to unload in the morning, so there are usually few problems at the beginning of the day. We unfortunately had 3 cancellations during the last week, making us slightly short of stallholders so Keith used his skill and experience to manoeuvre the stalls to still make it look full. All stallholders were nicely in place ready for the event to start at 10am

We had a really good mix of stallholders today with various typers of jewellery on offer, some wonderful art and even some food stalls. The hall looked conducive and inviting for customers. We also had a good mixture of experienced and new stallholders. It is always good to see the new stallholders being well supported by those with more experience. Selling is itself an art and a craft and selling skills were needed today to create good sales. The public, despite such large numbers, were not in the mood to spend and unfortunately this showed in the final figures achieved. It is slightly unusual to have low figures at this time of year because March can be very good indeed. We had a few stallholders achieving £200+ whilst most achieved around the £100 mark, disappointing for Lymington especially when such a good footfall had been achieved. Several stallholders really struggled despite coaching from those around them and unfortunately we are aware of 4 who didn’t meet their table costs which is very disappointing.

We look forward to the end of March when tourists start to arrive and spending inevitably increases. With footfalls like this, we are optimistic for a good year at Lymington.

Marlborough Town Hall - 9th March

An exceptional footfall sees a promising start to the year

It was a gloomy grey day and it was clear that there had been many heavy showers around Marlborough with huge puddles along the road. There was virtually no sign of the Marlborough outside market, many outside market holders having chosen not to attend. Thankfully throughout the whole day we experienced only a few spots of rain and the sun came out at times. It was a distinctly chilly day and many of our customers were keen to enter the town hall out of the cold wind.

Set up was easy, as is usual at Marlborough. With a cancellation the evening before, we were able to give many stallholders a little bit of extra room, which is always a bonus for Marlborough. We had a really good mix of stalls and stallholders today with several stallholders attending their first ever events. There was certainly a great atmosphere in the hall, it is always so lovely to see stallholders getting along with each other so well.

Customers started coming into the event long before it officially opened at 10am, there were clearly plenty of visitors to Marlborough around and plenty of people looking for Mother’s day gifts. The Mynt Image team started attracting customers into the event from 10am with a member of the team walking around the town advertising the event and another working from the steps of the Town Hall itself. It certainly is a tactic  which works and it attracts customers from the far end of the town to walk along the length of the town to find the market. With a footfall in the first hour of 117, we knew that we were in for a large footfall, which always is useful to create good sales. There was a steady stream of customers throughout the day,,  though it seemed to come in waves with large family groups and visitors  attending. There were certainly plenty of customers in the event at most times, which is surprising considering the low number of people on the streets. At the end of the day a footfall of 737 was achieved, far higher than normal at this time of year

At times the hall was filled to capacity with customers, allowing still room for them to attend the stalls, but also creating a lovely buzz. Although spending in the morning was not great, most stallholders were making profit before lunchtime came. The afternoons at Marlborough are always the best and today was no exception. 2 stallholders, an artist and a jeweller achieved sales of £300+ with at least 6 others hitting the £200 mark. Most stallholders achieved at least around the £100 mark and we are only aware of 1 stallholder not making their stall fees. Several customers came back several times, clearly coming back to buy something they had seen earlier. There were still plenty of customers in the hall at 4pm and we even had customers wanting to enter at 4.40 when most stallholders had left the hall and were on their way home.

This is a great start to our Marlborough event for 2024 and certainly demonstrates why they were all for 2024, fully booked before the end of October 2023. Marlborough High Street seems to be busy and bustling with people once more, just as we experienced when we first came here 11 years ago.

Witney Corn Exchange - 9th March

A slow start in Witney as customers seem to still be hibernating

 

After the long winter break it was great to back in one of our favourite venues. With the expansion of the cafe area here we were excited to utilise the additional hall upstairs to make up for the loss of space in the foyer. Its a great space and allows for some extra stalls overall which makes for an even better custoemr experience. Set up was still nice and easy with each hall looking superb.

 

As we opened the doors the handful of customers chomping at the bit to come in which was a slight mis-representation of the rest of the morning as the high street remained much quieter than we'd have hoped. The percentage of those out and about who came into the event was actaully very high it was just a shame that there were so few outside to draw in. One of the days potential challenges was ensuring that customers made their way around each hall and we had the perfect solution. Working tirelessly in the hallway to direct customers through each hall Julie sent the vast majority of customers through both, with only a small number not making it upstairs. We actually had a a couple of comments from downstairs stallholders that too many of the customers were going up.

 

The weather managed to stay quite pleasant for the most part, a few spots of rain late morning didn't help with gaining momentum but the sun throughout the afternoon was well received. Annoyingly the improved weather probably lead to the quieter highstreet as the was a noticeable  drop in footfall compared to the same events in previous years. Overall 607 through the door is not quite what we hoped but still a decent figure considering the lack of footfall through the door.

 

Spending was quite mixed, a few regulars were roughly 50% lower on sales compared to last March here but then a handful of stallhoders did very well. We had a couple exceeding expectations and clearing £400 with another just below the £300 mark. It was apparent that people were not impulsing buying as such but mostly buying with purpose, mothers day, birthdays etc and in some cases Christmas! This meant the more expensive jewellery and some of the largert art struggled as these often tend to be purchases for the customers themselves. It felt a tought day all round but we have certainly learned a lot from using this venue slightly differently so we're already looking forward to april.

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