2018 Market Reports

Here you will find the market reports for all of our events over the last few months, including footfalls and spending tendencies. Overall positives and even negatives about each market are documented for all you stallholders wanting to make an informed decision about any bookings you make. We like to ensure these reports are as honest as possible, we'd much rather adopt this method than sugar coat everything and falsely advertise how incredible a market was if for whatever reason it wasn't. We endeavour to provide the best service possible and these reports should help show how each venue differs whether its easier to unload or the spending is better per customer walking in.

Cranleigh Village Hall -  14th April

A tough market in some ways but some good results!

This was the warmest and sunniest day of the year so far, with unbroken sunshine once the morning fog cleared.  It was good to actually run the market in decent conditions.  There was a distinct lack of people on the street for most of the day (presumably due to spending their day out in the sunshine and it being the end of the school holidays) however by working extremely hard the Mynt Image team did manage to attract 437 customers into the market (which is around the number expected considering 2017 footfall numbers) many of who spent really well.

The top seller today was jewellery, with three specialist jewellers doing very well indeed and one selling quality silver jewellery selling £400+.  Art work of the local villages and Surrey towns also did well as did skin care and wooden products.  Many stallholders surpassed the £100 barrier during the day though there were also those who hardly sold anything.  2 stallholders reported selling nothing at all and were very disappointed with the event. There were many experienced stallholders at the event, and all agreed that it really took a lot of hard selling to succeed today.  There were several new stallholders at the event, for whom this was their first market, and we were glad to see that these stallholders covered costs, were very positive about the event, saying that they they had learnt a lot and enjoyed the event a lot too.  Cranleigh has proved to be a good venue over the years, but today it was tougher than usual, but still showed that it can perfom well for many if you have the right approach and products.

Marlborough Town Hall -  14th April

Gorgeous weather made for a difficult market

Travelling to Marlborough in thick fog was not how we expected to start the day with the forecast having been so promising! It was almost eery in the early hours but as we started to set up the fog cleared and it steadily got brighter! Stallholders were unloaded and set up with ease and the hall looked lovely, we had some really great stalls booked in! By the time we opened up at 10am the fog was all but a distant memory and the sun started to shine. It was absolutely glorious for most of the day with hardly a cloud in sight. Unfortunately as this was the first sun we'd seen for what feels like a lifetime, everyone seemed to be anywhere but the town centre making the most of such a nice day. Being the last day of the school holidays it was as though parents were keen on enjoying the sun while it lasted before the kids went back.

We never like to use the weather as an excuse but it certainly made our life difficult, the High Street was very quiet indeed and footfall was slower than hoped. The few that had ventured into Marlborough however were certainly keen to enter which was great but still only meant a footfall of 490, but this was only slightly lower than the average for Marlborough. Spending was okay for the most part, some larger more expensive items sold nicely. Homeware being among the most popular. A few stallholders didn't do particularly well admittedly but customers did show a lot of interest so after market sales are looking very promising!

Salisbury Guildhall -  7th April

A good footfall but some customers hard to please

Parking was free today in Salisbury and what a difference this made to the number of potential customers in the City with a good number of tourists too.

Many of the council car parks were full by 10.30am and there were plenty of customers around despite the poor predicted weather, which simply didn't occur. By working hard thoughout the day the Mynt Image staff managed to secure a footfall of 1017, very respectable for this time of year.  However the customers were choosy and not spending brilliantly...having said that stallholders in the lobby area seemed to do especially well with one artist making over £250 and another not far behind. Fabric and lavender items also sold well. Jewellery was not in demand and glass products didn't do as well as they previously had (usually with very high sales indeed.)  Despite this there were several stallholders who made £200+ and most others making around £100 to £150.  Some, as usual, did far better in the morning than the afternoon.  It was also good to see several new stallholders do well.  The atmosphere in the hall was not buzzing as it usually is, though most stallholders reported really enjoying the event and many asked about future spaces. 

 

Guildford Guildhall -  7th April

A tough day with slightly disappointing sales

The forecast looked awful, driving in the rain wasn't too much fun but the downpour seemed to cease as we started to set up. With a quick and easy set up and stallholders arriving at nicely timed intervals the morning was pretty stress free. One or two stall holders arriving after 9:00am made unloading a little bit more difficult but otherwise it was a good start.

The highstreet seemed a little quiet for a Saturday, the first hour is usally the quietest so we remained hopeful. The lack of atmosphere outside made it very difficult to draw a crowd but we did have a handful of flurries as the day progressed. The best response we seeemd to get happened just as the sun broke out, unfortunately this was short lived as it soon clouded over. We didnt achieve a terrible footfall however, a total of 927 were ushered through the door. Of the 927 who entered it seemed most would either visit upstairs or downstairs but for some reason were reluctant to visit both. This was reflected in the spending, customers seemed vaguely interested in the products but didn't want to spend out! The stallholders who worked hard to sell made some good profits, several reaching around the £300. Jewellery and art were among the most popular this time around. 

Witney Corn Exchange -  31st March

The highest footfall of the year so far at any Mynt Image event

The forecast was not inspirng, yet more rain and drizzle throughout the day.  Mynt Image staff drove through heavy rain to the market, with the promise of continual rain throughout the day....but it didn't stop us!  The public of Witney were on the streets this Easter in force and didn't seem to care about the cold wind or drizzle of early morning.  When the sun even dared to come out, so did potential customers.  By the end of the day, Paul and George had attracted 1219 customers into the Corn Exchange.  At times the hall was almost 'heaving' and stallholders were impressed with the conintuous flow.   The Corn Exchange is a lovely hall to work in and there was such a positive atmosphere and buzz.  We had a good mix of regular stallholders (already recognising the huge potential of this venue) and newbies trying their first one.  Many stallholders did really well in terms of selling.  We are aware of one jeweller making over £300 and several more selling various items hitting the £200 mark.  The average seems to have been the £100 mark with some excellent conversations with customers about commissions/future business.  This was an extrememly good start to our season at Witney.

 

Winchester Guildhall -  24th March

'Rain affects play'

It rained all morning which slowed the flow of potential customers and the High Street was quiet although it did pick up a little around lunchtime.  We had a couple of stallholders make around the £200 mark (handmade fabric items, some jewellery and some art sold well) with a handful making around the £100 mark.  Some jewellery and art didn't sell well but many stallholders just about got into profit after costs.  Two of our best staff members worked hard all day to achieve a footfall of 784 by 4pm but Winchester was in general lacking in quality customers.  We weclomed a lot of new stallholders who's products fitted in well with our regulars and displays were eye catching.

 

Thame Town Hall -  24th March

A mixture of sales today, but we worked hard on a quiet High Street

Once tables were set up, after a couple of last minute cancellations, the hall looked lovely and everyone had plenty of space to spread out and make their displays look attractive and appealing.  Candles and cards/calendars sold quiet well today but it wasn't so good for art.  One stallholder selling handbags had a good day but another did not.  The last hour resulted in a flurry of sales for many stallholders as is the usual case at Thame, but in general the town was quiet and sales were on average not as high as we would usually expect.  Footfall for the day was 462 and we worked hard on the quiet High Street to reach this.  Thame footfall and sales no doubt will pick up at our next event here in April.

 

Lymington Masonic Hall -  17th March

Our 1st ever snow affected market … but still some do well!!

The forecast was snow. The temperature was 1 degree and the heavy winds made it feel much colder. Under grey snow leaden skies, what is normally an easy venue to get customers into proved very difficult. The offer of warmth and cups of tea in the Cafe helped attract people. Paul and George, wrapped up in numerous layers braved the elements and managed to attract a footfall of 509 customers into the market. At 1.00pm the snow got a lot heavier and for health and safety reasons, Mynt Image gave stallholders the option of leaving if they wanted to (normally we insist stallholders stay until the end). For those stallholders who decided to stay, trade continued and most agreed that they did much better whilst it was snowing harder. The snow did not lay, but despite this, stallholders agreed to end the market early due to the atrocious outside conditions. It’s amazing to note that it had been warm and sunny last year at this time!

Despite the conditions some stallholders did very well with one glass maker selling £300+ and 2 other stall holders reporting sales around £200 and another over £100. There was a very positive atmosphere in the market throughout and stallholders have already expressed their gratitude for making this market a success despite freezing conditions and for the above and beyond the call of duty work undertaken by Paul and George. Mynt Image never give up!!

 

Salisbury Guildhall -  10th March

Despite the circumstances and weather conditions Salisbury starts the year well for many!

The incident in the town a fews days ahead of the event and news coverage going on all week led to Salisbury being extremely quiet throughout the day, mainly due to negative press coverage.  The weather was also not what we would have wished for with rain on and off until 2.30pm which further deterred people shopping in Salisbury. These were not the conditions we would have hoped for on our first weekend of the Craft and Gift Market season. However our workers braved the poor weather conditions and by working continually throughout the day managed to attract a footfall of 920 customers into the venue, a very respectable footfall for Salisbury at this time of year.

Spending was for most stallholders better in the morning than the afternoon, though as usual at our markets, the last hour of trading was the best for most stallholders. Pop up cards and glassware seemed to sell very well and candles and diffusers also performed well. Small lavender products also did well, possibly with Mothers Day being the following day. We are aware of one stallholder making £300+ and 4 others selling just over or just below £200. We are only aware of 1 stallholder not making enough to cover their costs. The atmosphere in the market was excellent throughout the day and all of the stallholders thoroughly enjoyed the event, several trying to book future markets immediately after the close of the market.

At Mynt Image, we hope that we won’t have to battle such negative conditions again in a hurry as they did not make life easy for anyone.

Guildford Guildhall -  10th March

A difficult start to the year but some sold very well

With the promise of April showers throughout the day we started off a little tentatively with extra layers and waterproofs at the ready! Fortunately as we arrived in Guildford it was nothing more than a little overcast, the forecast seeming less and less reliable as the morning progressed. Set up ran as smoothly as ever, stallholders at this stunning venue seemed to set up and get on with selling seamlessly throughout the morning which is partially due to having such a lovely group of regulars. Having to use the high street to unload prior to 9am has made for a far more relaxed set up as everyone arrives with plenty of time ahead of opening hours.  With a few clouds looming it looked as though the weather was going to turn which of course wasnt so great for us working outside and definitely not so great for the footfall. It was hard work drawing the customers in, very hard work indeed leading to a slighlty lower than hoped footfall of 874.

Spending was fairly good overall, the morning slower for most. Jewellery sold well as per usualt and art seemed to fly off the shelves! We saw several stallholders exceed the £200 mark although there were no real notably high sales of the day. After a couple of months to recouperate after christmas it was good start to the year.

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